It’s been almost 3 years now since my store opened it’s doors, and despite enduring that nasty celebrity scandal, it’s been the most rewarding decision I’ve ever made for my business. Walking through that big glass door every day not only gives me a great reminder of what can be accomplished when you put your mind to something, but so many other advantages…!
The perfect testing ground/ idea generator
Not every design idea turns into a “great piece.” (Yes, it’s true.) And, sometimes a design’s strength or weakness is only clarified by a trial and error of sorts. The more people can experiment with a piece, the more is brought to light about what that piece can be or how it can best fit into a person’s jewelry wardrobe. My point of view is that jewelry should play a significant- though it can be subtle- part in one’s jewelry repertoire. If it says nothing about that person, well, then why bother?? Here’s one of my favorite examples…
Last year I was spending a Saturday afternoon trying on stack rings with one of my favorite customers. Over the course of numerous mixes and matches she exclaims, “Wouldn’t it be great if these pieces were all 1 ring!” While her creation was rather amusing, it paved the way for a new idea. Why couldn’t those thorn bands I had designed as bookend pieces, get stacked on top of each other to create a totally new, dramatic piece? A few weeks later I designed the “Leslie Ring” which ended up winning the Couture Bridal Design Award, inspired by a unique woman and created for all women who are not afraid to express their unique sense of style.

The "Leslie Ring"
Which leads me to another great thing about my store…
My customers and staff are awesome
So many of them have become my dear friends. Sticking up for me when the media has been not so nice. Sharing their positive experiences at the store on yelp. Even writing letters of recommendation for my daughter’s kindergarten application! These ladies (and some gents) make me feel like I am adding something special to the world. Those days of designing in my lonely studio were leading to this. Thank you for that!
And the final thing to mention today…
Trend setting rises to a new heights
As a designer, I am always taking in everything in the fashion world and the real world and figuring out a way to offer something new, relevant, and exciting. I spend time looking through the pages of fashion magazines thinking “… and now what?? What’s next?” But perhaps the most meaningful way I go about this trend forecasting is by watching stylish women who walk in my doors and observing what they wear, how they accessorize, listening to their requests, and then thinking about a plan of what I can make that they would love. Having this venue is the single greatest strength I have as a designer. Not only has it made me see how I can fill in the gaps in my collections, it has helped me create a core of tried-and-true, saleable pieces that are solid reflections of the Kamofie vision and aesthetic.